Luxottica group brands

Ray-Ban, Vogue Eyewear, Scuderia Ferrari, Polo Ralph Lauren and Armani support their eyewear collections with time-limited operations, often run with the opticians who stock them. Each operation has its own mechanics, prizes and end date, and has to work from the first minute.

Ray-Ban, three brand contests

What we did

• Ray-Ban x Atol, 15 April to 10 May 2024: instant win game, run with Atol, a partner optical retailer.
• Ray-Ban x Ferrari, 21 April to 23 May 2025: entry form, quiz, instant wins (caps) then a prize draw around the collection, run with Optic 2000, a partner optical retailer.
• 1 October to 30 November 2025: a two-month instant win game.
• For each: interface design, mechanics, winner validation, bot protection, automated emails, participant export, hosting for the duration.

What we take from it

Combining a prize draw with instant wins creates winners throughout the operation, while every entrant still takes part in the final draw.

Vogue Eyewear, two brand contests

What we did

• Optic 2000 x Vogue Eyewear, 1 to 31 December 2024: prize draw, run with Optic 2000, a partner optical retailer.
• December 2025: quiz followed by a prize draw, around a collection designed with an artist.

Scuderia Ferrari, a prize draw

What we did

From 15 September to 31 October 2025, a prize draw among buyers of the collection, with the same controls as the other operations: winner validation, bot protection, export.

Polo Ralph Lauren, a repeat operation

What we did

• 26 May to 25 June 2025: prize draw.
• 11 May to 28 June 2026: run again, starting from the previous year's game.

What we take from it

A repeat operation starts from a proven base: copy, prizes and dates change, the mechanics and controls stay.

Armani, DOOH campaign

Context

A drive-to-store campaign: each screen carries a QR code that opens a page run by the media vendor, which shows the nearest optician based on the visitor's location.

Brief

Bring customers into the opticians that stock Armani eyewear.

What we did

• Media management of the campaign, 8 to 26 February 2026: digital out-of-home plan and choice of media vendors.
• Delivery targeted around 110 opticians: 50 in the Paris region, 28 around Lyon, 32 in Alsace.
• Delivery monitoring over the 18 days.
• Campaign managed by Marie-Claire Blaizot, media director.

What we take from it

A drive-to-store campaign starts from the stores, not the screens: the store list sets the area, then the area sets the delivery.