Our recommended starting point
The combined audit: media, website and measurement
A problem seen from one side only is hard to fix. A campaign that looks expensive may come down to a badly measured conversion, and a slow website can cancel out good targeting. The combined audit looks at all three together:
- your ad accounts: structure, bidding, audiences, creatives, spend that brings nothing back;
- your measurement: tagging, consent, gaps between your own tools and what the platforms report;
- your website: technical health, performance, content, competition.
Marie-Claire and Lucas present their findings together, and you leave with a single roadmap, ranked by priority.
Typical duration: 7 working days.