How we work
What applies to every engagement, before the first quote. They apply to every client, without exception.
Fewer clients, closer follow-up
The number of clients we work with is capped by a rule we keep. The people who build your media plan and your website are the ones who run them afterwards: there is no intermediary between you and the work. Every account carries the same weight.
Media and website under one point of responsibility
Every media management client has their website and tracking reviewed. Every web project is designed to receive campaigns. When results drop, there are no two providers blaming each other: if a campaign slips, we explain why before you have to ask. We follow the conversion path end to end, from the ad to the goal you set.
AI, and what we do with it
We use AI, but we are the ones who decide, approve and do the work.
What we automate
Ad variations, routine code, report preparation, competitive monitoring.
What stays human
Budget decisions, account structure, architecture choices, approval of everything published or put live, and our relationship with you. Nothing is delivered without human approval.
Many agencies will use the time AI saves to take on more clients with the same team. We put it back into our current clients, to analyse and test more.
On a media engagement: AI handles ad production and monitoring, and prepares the reports that Marie-Claire analyses and comments on. What a client will never do alone with a tool: know where the next euro should go, read what the numbers do not say, and decide what to cut.
On a website: the design thinking happens upstream with AI, and AI already writes much of the code. The choices remain ours, and only we put the site into production. What a client will not do alone: choose an architecture that holds under load, connect the site to media through reliable measurement, refuse what weighs the site down, and take responsibility for the site over time.
Your accounts stay yours
We recommend that every client creates their ad accounts and measurement tools in their own workspaces, in their name, and we set them up that way. If you would rather start straight away in ours, you are an administrator from day one. Your code belongs to you. If we host your website, we move it to your own account as soon as you ask. We keep the documentation up to date: if we stop working together, you keep everything.
Media spend, with no markup
Your media budget is paid to the platforms to the euro, with no markup and no percentage. A percentage of spend pushes towards spending more: our fees do not depend on what you spend.
Duration and commitment
No annual commitment. Media management requires a minimum of three months, the time campaigns need to learn, then one month's notice. A seasonal engagement runs for the season.
Audits are deducted
The cost of an audit is deductible from the engagement that follows, on the terms set out in the quote.
What we do not do
Graphic design, video, community management. We work with our clients' studios.
Who we do not work with
We deliberately limit the number of clients we work with. To keep it that way, we turn down some engagements.
- Media campaigns aimed at businesses. Our websites remain open to B2B companies.
- Engagements where the monthly media budget is lower than our fees. The service would make no sense for you.
- Companies where the founder runs marketing alone and works directly in the ad accounts.
- Collaborations where the website or campaigns are changed on your side without coordinating with us.
- Training or coaching your in-house teams, and performance-based pay.
Does this way of working suit you?
Let's talk about your project. We get back to you within one business day.