3.22
Media management, Reliable measurement, Websites, Audits
FFRandonnée
ROAS of 3.22 on the online shop over the 2026 season, the year of its redesign.
Audits
Moncarro
A full Google Ads account audit, timed with the website redesign.
The work
Google Ads audit
2024
A full account audit, timed with the website redesign.
The client was redesigning its website and wanted to restart its advertising on a sound footing.
Google Ads audit
What we did
- Account history: keywords, audiences, campaign types.
- Technical settings and the site's conversion tags.
- Competition on keywords.
- Performance blockers and budget split.
- A prioritised correction plan: keywords to add or exclude, bids by audience, budget split, new features to test.
Results
An action plan handed to the client for the launch of the new website.
- Client
- Moncarro
- Sector
- Online tile retailer
- Work
- Audits
- Period
- 2024
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