Brand contests and promotional operations

These national retailers and brands run short operations around a commercial moment: an anniversary, Christmas, back to school. Traffic arrives within hours, follows store opening times, and the draw has to stand up in front of a bailiff.

National optical retailer, four operations

What we did

• Christmas 2025, 20 November to 3 January: instant wins.
• Anniversary, 5 March to 28 April 2026: prize draw, closed at night and over the Easter weekend.
• Fashion operation, 5 to 18 March 2026: prize draw, running alongside the anniversary.
• Autumn 2026, 3 September to 31 October: instant wins, with stronger detection of automated entries.
• For each: design, mechanics, winner validation, automated emails, participant export, hosting.

Results

16,227 participants for the anniversary. 14,080 entries and 688 winners at Christmas. 17,128 valid entries for the autumn operation, out of 20,794 received: 3,666 automated entries were filtered out, and none were recorded after filtering was strengthened on 5 October. No incidents.

Source: Beavers operations data.

What we take from it

Two simultaneous operations for the same retailer are run as two separate games: separate rules, prizes and exports, no shared data.

Consumer goods brand, a three-month draw

Prize draw from 15 December 2025 to 15 March 2026: 8,654 participants. No automated entry accepted.

Source: Beavers operations data.

Retail chain, a Christmas game

Prize draw from 1 to 24 December 2025: 7,935 participants in 24 days. No automated entry accepted.

Source: Beavers operations data.

Food group, game design

In May 2026, interface design for a brand contest to win a biscuit tasting box, launched on 22 June 2026. Development was handled by another team.