Media management

We Van

Three years of media management, from the first sponsored campaigns to local targeting around each branch.

The work

Media management

2019 to 2022

Awareness, seasonal offers and local targeting around each branch.

Active Facebook and Instagram accounts, but no sponsored campaigns.

Media management

Brief

Sell the offers, build brand awareness and bring people into the network's branches.

What we did

Always-on awareness campaigns and one-off campaigns (weekend offers, summer, launch of the "Drive Your Adventure" guide).
National targeting, plus local targeting around each branch for openings and seasonal offers.
Tests of new channels and formats, including Pinterest.
Budget allocation based on results.

Results

The figures from that period were not kept with their context, so we do not publish them.

« Notre collaboration avec Beavers nous a permis de progresser dans l'approche des réseaux sociaux [...]. Marie-Claire nous a emmené sur de nouveaux territoires, notamment Pinterest et Linkedin, ainsi que sur de nouveaux formats. Nous avons connu pas mal de succès et quelques échecs, mais l'excellent relationnel et professionnalisme de l'équipe Beavers donne toujours envie de tester de nouvelles idées [...]. »

Translated from French

Working with Beavers helped us move forward in how we approach social media [...]. Marie-Claire took us into new territory, notably Pinterest and LinkedIn, and into new formats. We had quite a few successes and some failures, but the Beavers team's excellent rapport and professionalism always make us want to try new ideas [...].

Augustin Bouyer, CEO