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Websites, Google Ads

Groupe Extreme

9 websites for a communications group and its brands.

  • 9

    websites delivered and maintained for the group and its brands

    Source: Beavers projects.

    Period: since 2023.

  • 8.91%

    click-through rate of Extreme Design's Google Ads campaigns, at €0.47 per click

    Source: Beavers reporting, Google Ads.

    Period: October to December 2023.

Extreme Design's website homepage on desktop: a grid of colourful brand projects.
L'Amour's website homepage on desktop: the large logo on a black background and three luxury visuals, a watch, a lipstick and jewellery.
Homepage of the society.extreme.fr website on desktop.

The work

Each entity in the group has its own trade, audience and image.

Websites

Brief

Websites that show the work, present the teams and locations, in several languages, and that the teams can update themselves.

What we did

  • Nine websites: design.extreme.fr, society.extreme.fr, lamourextreme.fr, dot.extreme.fr, event.extreme.fr, nova.extreme.fr, 14septembre.fr, loopz.com, eflow.fr.
  • Custom development in Svelte, block-based content editing.
  • Multilingual versions, consent management, measurement, form integration with the emailing tool.
  • Hosting and maintenance.

Results

Websites delivered and maintained for the whole group, on a shared technical base.

What we take from it

A shared base makes it faster to deliver each new entity, without making them all look the same.

Google Ads campaigns (Extreme Design)

What we did

Brand and service campaigns (agency, branding, packaging) from October to December 2023, then campaigns aimed at quote requests and calls in 2024.

Results

October to December 2023: 8.91% click-through rate and €0.47 per click, 64% impression share on brand searches.

Source: Beavers reporting, Google Ads.

Client
Groupe Extreme
Sector
Content production and communications for major brands, with several specialised entities
Work
Websites, Google Ads
Period
Since 2023

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ADN Clim's website homepage on desktop: a bathroom and the headline "Adrien Nuvolone, Plomberie et Climatisation dans le 06".

Media management

We Van

Three years of media management, from the first sponsored campaigns to local targeting around each branch.

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Detailed analytics

Google Analytics 4, served from our own subdomain by a server located in the European Union. Tells us which pages are read and how the form is used. _ga cookies, 13 months. No directly identifying data is sent to Google.

Our basic audience measurement (Vercel Web Analytics) stores nothing on your device and is only used for website statistics. It does not require your consent. You can object to it from the privacy policy.