SEO, Google Ads, Social Ads
Keune
Estimated organic traffic: ×14 between September 2022 and September 2026.
×14
estimated organic traffic, from 989 to 13,931 visits a month
Source: SE Ranking, France database, 19 October 2026.
Period: September 2022 and September 2026.
98.74%
of brand ad impressions in the very top position, against 50.59% in December 2022
Source: Beavers reporting, Google Ads.
Period: September 2024.
2.87
ROAS of the Meta summer sale campaign, 172 purchases
Source: Beavers reporting, Meta.
Period: June 2024.
The work
SEO
Since 2022
Regular content, selected links and technical follow-up.
Estimated traffic up fourteenfold
Google Ads
2021 to 2024
Brand, products and Shopping, then YouTube video for launches.
98.74% top position on the brand
Social Ads
2023 and 2024
Meta and TikTok, always-on and launch campaigns, A/B tested.
2.87 ROAS on the summer sale
A Dutch brand well known to hairdressers, less so to consumers. An online shop opened in late 2023.
SEO
Brief
Become known to consumers and to new salons through organic search.
What we did
- Regular articles on the brand's blog, on hairdressing and hair care, built around the target queries.
- Link building on selected publishers, including towards the online shop.
- Rank tracking and technical recommendations.
Results
Estimated organic traffic for keune.com in France: 989 visits a month in September 2022, 13,931 in September 2026. Keywords in Google France's top ten: 110, then 8,161.
Source: SE Ranking, France database, 19 October 2026. These are estimates; the online shop, the brand's own work and changes in the tool's database also contribute.
What we take from it
Regular content and well-chosen links pay off over several years, not over a quarter.
Google Ads
Brief
Appear first on searches for the brand, where resellers also ranked, then bring traffic and sales to the online shop.
What we did
- A campaign on the brand name, to hold first place against resellers.
- Campaigns by product range (styling, care, shampoos, men, conditioners), then Shopping and Performance Max when the online shop opened.
- YouTube video campaigns for range launches in 2023.
Results
- Brand ad in the very top position: 50.59% of impressions in December 2022, 98.74% in September 2024.
- Performance Max Shopping campaigns: ROAS of 3.01 from February to September 2024.
- Confident Curl launch, in September 2023: 65,116 complete views on YouTube, at €0.03 per view.
Source: Beavers reporting, Google Ads.
What we take from it
On your own brand, first place has to be held month after month: resellers bid too.
Social Ads
Brief
Make the brand known to consumers, then sell online once the shop opened.
What we did
- Meta (Facebook and Instagram) and TikTok campaigns: always-on campaigns on the ranges, one-off campaigns for launches and promotions.
- Retargeting of shop visitors on Meta.
- Launch of the So Pure range in 2023 on Instagram and LinkedIn.
- Varied formats and visuals, A/B tests to keep the best-performing versions.
Results
- Summer sale on Meta, in June 2024: 172 purchases, ROAS of 2.87.
- TikTok traffic campaign, in March 2024: 8,275 clicks at €0.08 per click.
Source: Beavers reporting, Meta and TikTok.
What we take from it
A/B tests choose the formats and visuals, not anyone's preferences.
« En tant que responsable marketing, je suis constamment à la recherche de moyens pour améliorer la visibilité de ma marque ainsi que le trafic et ventes sur notre site web. Beavers est un partenaire de confiance qui nous accompagne dans notre stratégie digital, entre autres : référencement, social ads, google ads
Les résultats sont très satisfaisants tant sur la notoriété que sur la génération de trafic et l'approche ROI en constante optimisation.
J'apprécie la communication avec une équipe à taille humaine et ils sont toujours disponibles pour répondre à nos questions ou nous faire part de recommandations. Nous avons régulièrement des points de suivi pour observer l'évolution des résultats et les actions à mettre en place.
Je recommande vivement Beavers comme partenaire de développement de votre stratégie digitale. »
Translated from French
"As marketing manager, I am constantly looking for ways to improve my brand's visibility, as well as traffic and sales on our website. Beavers is a trusted partner supporting our digital strategy, including SEO, social ads and Google Ads.
The results are very satisfying, for brand awareness as well as traffic generation, with a constantly optimised approach to ROI.
I appreciate working with a human-sized team that is always available to answer our questions or share recommendations. We have regular follow-up meetings to review how results are evolving and the actions to take.
I highly recommend Beavers as a partner to develop your digital strategy."
- Client
- Keune Haircosmetics France
- Sector
- Professional hair care and colour, sold in salons and online
- Work
- SEO, Google Ads, Social Ads
- Website
- keune.com
- Period
- Since 2021
More case studies
93/100
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